Signage is essential to any business, as it helps communicate brand identity, attract customers, and provide information. However, not all signs are created equal. There are different types of signage, such as outdoor signage, indoor signage, digital signage, informational signage, directional signage, promotional signage, safety signage, and more. Each has its advantages and disadvantages.
In this blog, we will explore the role of signage in business and compare the effectiveness of different types of signs. There are also some tips on choosing the best business signage for your goals and budget.
What is Signage?
Signage is the use of signs and symbols to convey a message or information to a specific audience. Signage can be made of various materials, such as metal, wood, plastic, paper, or digital screens, and can be displayed in different locations, such as outdoors, indoors, or on vehicles. They serve various purposes, such as identification, direction, promotion, or regulation.
Primary Groups of Signage
The primary groups of signage are classified based on their locations and purpose. Here are some of the primary groups of signage boards:
Digital signage or electronic signage uses electronic devices, such as LED, LCD screens, or projection screens, to display dynamic and interactive content. Digital signs can be updated remotely and frequently and customised to suit different contexts, audiences, and objectives.
Digital signs can offer several benefits. They can engage customers with multimedia content, such as videos, animations, or games. Digital signs also enhance the customer experience with interactive features like touchscreen displays, QR codes, or voice recognition. It measures the effectiveness of the signage with analytics, such as impressions, clicks, or conversions. It is also known for reducing the signage’s environmental impact and operational costs by saving energy and materials.
Outdoor or exterior signage is placed outside a business’s premises or in public spaces. Outdoor signs can increase the visibility and awareness of the company and its products or services. It captures the attention and interest of potential customers passing or driving by.
Outdoor signage will direct potential customers to the location of the business or a specific area within the premises. These can also create a positive and memorable impression of the business and its brand image. Some common examples of outdoor signs are billboards, banners, A-frames, pylon signs, etc.
Indoor signage or interior signage are business signs placed inside a business’s premises or in enclosed spaces, such as malls, airports, or stadiums. Indoor signs can reinforce the brand recognition and values of the company and create a consistent and appealing atmosphere. It can also inform customers about the business’s products, services, prices, offers or policies.
Interior signs can guide customers to navigate the space and find what they want. In common cases, interior signage can motivate customers to purchase, sign up for a loyalty program, or leave feedback. Wall signs, floor signs, hanging signs, and digital kiosks are some common types of signage.
Informational signage are signs that provide factual and objective information to customers. They describe a product’s features, benefits, or specifications, such as ingredients, materials, or dimensions.
They can also be used to explain the process, terms or conditions of service, such as delivery ingredients, materials, or dimensions. They can provide customers with many other types of information, such as product information, service information, directions, safety signs, etc.
Persuasive signage are business signs that influence customer’s attitudes, emotions, or behaviours, such as promotional signs, which can be classified as a business and retail signage, or call-to-action signs, which urge customers to take a specific action, such as buy now, call us, or visit our website.
They are social proof signs and emotional appeal signs. Persuasive signage should be catchy, compelling, and credible, like promotional signage or retail signage, and use persuasive techniques like scarcity, urgency, and reciprocity to motivate the customer.
Compliant signage follows the legal and ethical standards and regulations that apply to the business and its industry, such as accessibility, privacy, environmental, and industry-specific signs.
Compliant signage should be visible, legible, and updated, and the appropriate language, format, and symbols should be used to comply with the law and regulations.
Different Kinds of Signboards & Outdoor/Indoor Signage That Can Benefit Your Business
Signage is a powerful tool for marketing, branding, and communication. It can attract customers, convey information, and create a positive impression of your business. Depending on your goals, budget, and location, different signboards and outdoor/indoor signage can benefit your business. Some of the most common types of signage are:
Illuminated signs use light to enhance their visibility and attractiveness. They can work day and night to draw attention and double your impact, driving your marketing message 24/7. Illuminated signage can be made of various materials, such as vinyl, acrylic, metal, or wood, and in different styles, such as backlit, frontlit, edge-lit, or halo-lit. Most illuminated signs have LED or LCD screens.
Vinyl Stickers & Decals
Vinyl stickers and decals are adhesive graphics used to decorate and personalise various items and surfaces. They are made of vinyl, a flexible and durable material that can be printed with any design, colour, or text. Vinyl stickers are decals that are easy to apply and remove and can be customised to any shape and size.
Shop Front Signs
Shop front signs are displayed on the front of a shop or retail business. They are important for identifying and distinguishing your retail business and attracting and informing customers. Therefore, shopfront signage is also retail signage. All you need to do is choose a visible, readable, memorable sign that reflects your brand image.
Vinyl & Mesh Banners
Vinyl and mesh banners are large, flexible signs that display your message or advertisement. They are made of vinyl or mesh, strong and lightweight materials that can be printed with any design, colour, or text. Vinyl and mesh banners are easy to install and transport and can be customised to any shape and size.
Monument signs are freestanding signs mounted on a solid base, usually made of stone, brick, or metal. Monument signs are unique and eye-catching. They can benefit your business in many ways.
Window graphics are adhesive graphics applied to the glass surfaces of windows or doors. They are made of vinyl, a flexible and durable material that can be printed with any design, colour, or text.
Window graphics are easy to apply and remove and can be customised to any shape and size. Window signs are common as vehicle graphics or on the windows of shopping malls and commercial buildings.
Architectural signs are designed to complement and integrate with a building or site’s architecture and environment. They are made of various materials, such as metal, wood, acrylic, or glass, and can have different styles, such as dimensional, engraved, or illuminated.
Wayfinding signage is a sign that is used to help people find their way around a building or a site. Wayfinding signage is made of various materials, such as metal, wood, acrylic, or vinyl, and can have different styles, such as directional, identification, or informational.
Wayfinding signs are clear and concise and can reduce confusion and frustration. Wayfinding signage is a strategic and effective sign that optimises space and function.
The Role of Signage in Business Potential
Signage is more than just displaying your business name or logo. It is a powerful tool that can influence your business potential in various ways. Signage can help you attract, inform, persuade, and retain customers and enhance your brand image and reputation. Signage can also help you comply with the legal requirements and standards of your industry, location, or organisation.
Here are some essential roles of signage in business potential:
Visibility and Branding
One of the main roles of signage is to increase your visibility and branding. A business sign can help you create a positive impression and a memorable business identity. Business signage can also help you communicate your brand, message, values, and personality to your target audience.
Location and Navigation
Another role of signage is to improve your location and navigation. Signage can help you guide and assist your customers and visitors in finding your business and accessing the facilities or services they need. Signage today can help you optimise the space and function of your business and increase the traffic and flow.
Marketing and Promotion
Another role of exterior signage or retail signage is to enhance your marketing and promotion. Exterior signage can help you influence your customers’ behaviour, attitude, or opinions and persuade them to choose your products or services over those of your competitors.
Differentiation and Competition
One of the key roles of signboards is to establish your differentiation and competition. Signage can help you stand out from the crowd and make a lasting impression on your customers and visitors.
Professionalism and Trust
You can use signage to demonstrate your professionalism and trust. Signage can help you enhance the appearance and value of your business and create a positive and welcoming atmosphere. Signage can also help you display your credentials, achievements, or testimonials and prove your credibility and authority.
Signage can help you meet the legal requirements and standards of your industry, location, or organisation. Signage can also help you ensure the safety, accessibility, and quality of your business and protect your rights and responsibilities.
Signage helps increase customer engagement. Signage can assist you to interact and connect with your customers and visitors and create memorable and enjoyable experiences. Signage can also help you collect customer feedback, suggestions, or reviews and improve your products, services, or processes.
It can help you reach a large and diverse audience and target specific segments or niches. Signage can also help you create a long-lasting and consistent impact and measure and evaluate your results. Signage paves the way for you to achieve a large and diverse audience and target specific segments or niches.
How to Know Which is Most Effective for Your Business
There is no one-size-fits-all answer to which type of signage is most effective for your business. Different types of signage have other purposes, benefits, and costs, and you need to consider factors like your business goals and objectives, your target audience and market, budget, resources, competitors, industry, etc. These factors are crucial to make the right decision. Each factor contributes to achieving the final goal of a business, whether it is to boost sales or increase brand recognition.
Consult With Inkline Print & Signs for Your Signage Need
If you need professional help with your signage, you can consult with Inkline Print & Signs. Benefit from years of industry experience, creativity, and expertise of professionals. Get help at every phase of the process, from concept to installation. They offer complete service from concept to installation and use the latest technology and equipment to deliver exceptional business signs, prints, and graphics. They have years of experience in providing high-quality and customised signage solutions for various businesses and industries.
Find and create the right sign to make the most out of your signage with Inkline Print & Signs and take your business to new heights with comprehensive signage solutions.